Within the first month, the program garnered more than 15 million media impressions. The combined efforts of print, digital and broadcast placements reached key targets in lifestyle and business media, as well as key niche verticals like fashion, travel, food, digital gadgets, automotive and celebrity. Key placements during our six month campaign included: Tech Crunch, Fast
Company, All Things D, Style.com, NY Times, CNN Money, Mashable, The Next Web, InStyle, Hypebeast, Racked.com, AskMen.com, Complex Magazine, Women’s Wear Daily, UsWeekly, Harper’s Bazaar, Yahoo! News, Forbes and a broadcast segment on Bloomberg News. The end result of our five month
engagement was an increase in users from 300,000
to more than 1.5 million.