Challenge

As they prepared to launch their first storefront, The Little Market tapped Elle to help build their exposure and awareness in the media. The challenge? Only utilize their celebrity co-founder selectively, as the brand’s public personality had solely hinged on her personal appearances and they wanted they mission to speak for itself. We also needed to reach consumers through targeted media verticals in ways that would ladder up to attention for their newest endeavor. 

Our Approach

We collectively mapped out the following priorities for our engagement: 

• Begin to build co-founder Hannah Skvarla’s personal platform so she could serve as brand spokesperson in Lauren Conrad’s place. 

• Get the brand attention in media outside of the entertainment space, which they had never really explored. We focused on home décor, fashion, lifestyle, local Los Angeles, and even some business outlets. 

• Build a messaging strategy that focused on product first, but most definitely pointed to their ethics as well. 

Our Impact

In six months, we secured 73 media placements for The Little Market, as well as two different opportunities for Hannah to speak at top-tier conferences on behalf of the brand. We identified top-tier targets collectively with the brand and in that six month period, we were able to secure meaningful interest with nearly all of them and placements in more than 70% of them.