The Challenge

Yondr came to Elle in January of 2018 for media-focused support of their company that creates device-free environments in schools, entertainment venues, churches, courthouses, weddings, and many other settings. They had two specific challenges for our team: to grow the amount of coverage for their solution to technology in modern society and to secure it in a manner that strategically and thoughtfully presents their brand and their solution.

Our Approach

While Yondr offers a simple solution to a complex problem, the landscape of conversation surrounding technology’s – and, more specifically, cell phones – role in our society is complicated. We knew it was vital for us to create key messaging both for the media and to train our client. To do so, we connected with many audiences and stakeholders (including security experts to comment on safety of Yondr in arenas in entertainment settings, school administrators to educate us on how Yondr had impacted their classrooms, celebrities who use Yondr at their shows, and even religious leaders using Yondr in their churches), ensuring a thoughtful approach. Then, we quickly got to work telling the story of Yondr with a laser focus on highlighting its impact in education and entertainment.

Our Impact

Over five months, we secured more than 350 pieces of coverage on Yondr, resulting in 2 billion media impressions. Highlights included PBS Newshour, NPR, New York Times, Billboard, BBC News, The Times, USA Today, AOL, Yahoo, London Evening Standard, The Washington Post, and Education Week.