THE NEXT SHIFT REPORT IS HERE
The Shift:
Thought Leadership Report
Every leader wants to be known for their ideas, but how thought leadership actually works has shifted. The old playbook no longer guarantees your message gets heard or credited to you.
Join our free one-hour live workshop on Tuesday, September 29, where we'll break down the 10 shifts reshaping thought leadership right now and turn them into frameworks and positioning guidance, plus get live feedback on your real questions.
This one-hour webinar is designed to be a hands-on working session for founders, communicators, and marketing leaders who want clarity on their thought leadership strategy and to build momentum in this space heading into Q4 and 2027.
Join us live and we’ll send you the new report directly following the session.
STAY AHEAD OF THE CHANGE. LEAD WITH CLARITY.
STAY AHEAD OF THE CHANGE. LEAD WITH CLARITY.
What's in the workshop:
A Plan You Can Use Today.
In this special session, we’ll cover:
The 10 shifts reshaped the thought leadership landscape during a year where PR and communications has changed exponentially.
We’ll talk about what changed and what it means for how you position yourself and your leaders.
How to ensure you get credit for your good ideas.
Positioning guidance for the one or two things you most want to be known for.
Live feedback on your real questions.
The full Shift Thought Leadership Report delivered to your inbox following the session.
Quotes from previous Shift workshop participants
“Elle has such a sharp understanding of how communication actually works today, from influencers to cultural moments to message design.”
“Their presentation reframed how we think about reaching audiences in the modern era. It was one of the most insightful sessions our team has had.”
“This was one of the most useful hours we spent all quarter!”
THE SHIFT REPORTS
Free reports on what's actually changing.
We spend our days digging through industry reports and talking with journalists, colleagues, and peers across the business — separating what's genuinely shifting from what's just noise. Then we write it down and give it away, because our industry does better as a collective.
The Shift Modern Communications Trend Report
The trends reshaping earned media, creator partnerships, and AI-era visibility. How leading brands are building credibility and connection in a post-social era, with real examples of storytelling that's breaking through right now.
The Shift Thought
Leadership Report
10 key shifts changing how thought leadership works right now, and how to make sure your ideas are heard and credited to you. Attend our workshop on September 29th and receive the full report.
THE WEEKLY EDITION
One minute a week on what's shaping modern communications.
Stay up to date on the latest developments with our Shift newsletter.
Every issue offers a single idea or new trend worth your attention, an honest question for you and your team to sit with, and one thing to take action on now. When you join our newsletter, you won’t get link roundups, recaps of news you already saw, or 2,000-word think pieces you'll star in your inbox but never open again. What you will get is a spotlight concept, an ask to consider, and an opportunity act. It should only take a minute or so to read, but we hope the takeaways stay with you long after that.
Why This Matters
Between AI, media fragmentation, and shifting public trust, communicators today are navigating a new reality. The Shift helps you see what’s coming next, understand what truly drives connection, and focus your strategy where it matters most. We have spent dozens of hours compiling the lessons of hundreds of top communicators inside our company, as well as friends across the industry. Rather than keeping what we have learned to ourselves, we want to share it so our industry can thrive as a collective.
When you know what’s changing and how to respond, you stop reacting and start leading.
Other Ways to Work
With Us
Elle Communications is a PR and communications strategy agency that helps brands, organizations, and leaders tell stories that inspire trust, connection, and impact. We are part of the Dolphin family of agencies.
Ways to work with us:
PR Agency of Record
Fractional Communications Directors
One-Day Strategy Intensives