STAY AHEAD OF THE CHANGE. LEAD WITH CLARITY.
STAY AHEAD OF THE CHANGE. LEAD WITH CLARITY.
Welcome to The Shift
Discover What’s Changing in PR—and How to Stay Ahead of It
Feeling like the media world is changing faster than you can keep up? You’re not alone.
We’ve spent months digging through every major industry report and having conversations with hundreds of colleagues and peers to determine what actually matters.
The result? 14 key trends shaping how brands, nonprofits, and leaders need to communicate in 2026.
Download the free report for the focus you've been craving — and join the November 19 workshop to learn how to implement it.
Everything about communication is shifting.
Social algorithms are collapsing.
AI is rewriting visibility.
Audiences are craving substance over spin.
If you’ve felt overwhelmed trying to keep up, you’re not alone.
That’s why we created The Shift: a free quarterly report that helps you cut through the noise and focus only on what matters most.
Inside The Shift:
Q4 2025 Edition,
you’ll discover:
The most important trends reshaping earned, creator, and AI visibility.
How leading brands are building credibility and connection in a post-social era.
Real-world examples of storytelling strategies breaking through right now.
Get the insights, stay ahead of the change, and build strategies that work for 2026.
Take it further — join us live for The Shift Workshop on November 19.
Once you’ve read the report, join our one-hour live training to learn how to put it into action.
We’ll help you translate the Q4 insights into your 2026 communications strategy with frameworks, messaging guidance, and live feedback on your real-world questions.
This isn’t another generic webinar. It’s a hands-on working session built for communicators, founders, and marketing leaders who want clarity and momentum heading into the new year.
Registration: $97 | Seats are limited
Why This Matters
Between AI, media fragmentation, and shifting public trust, communicators today are navigating a new reality. The Shift helps you see what’s coming next, understand what truly drives connection, and focus your strategy where it matters most. We have spent dozens of hours compiling the lessons of hundreds of top communicators inside our company, as well as friends across the industry. Rather than keeping what we have learned to ourselves, we want to share it so our industry can thrive as a collective.
When you know what’s changing and how to respond, you stop reacting and start leading.
Other Ways to Work
With Us
Elle Communications is a PR and communications strategy agency that helps brands, organizations, and leaders tell stories that inspire trust, connection, and impact. We are part of the Dolphin family of agencies.
Ways to work with us:
PR Agency of Record
Fractional Communications Directors
One-Day Strategy Intensives
