THE SHIFT WORKSHOP
Turn Insight into Action: Build Your 2026 Communications Strategy with The Shift
Join our live 90-minute workshop on Tuesday, November 19, where Elle Communications’ president, Silvie Snow-Thomas, will guide you through applying the 10 trends from The Shift: A Report on Modern Communications to your brand, campaign, or organization.
Media, culture, and communications are evolving faster than ever.
The rise of AI, the decline of traditional social media, and shifting audience trust have rewritten how visibility and influence work.
You don’t need to chase every new trend — you just need to know which shifts matter most and how to use them strategically.
In this live workshop, we’ll show you how to focus your 2026 communications strategy on what counts — the emerging channels, story frameworks, and visibility tactics that will shape next year’s most effective campaigns.
What You’ll Learn
By the end of the session, you’ll know how to:
Translate the 10 key trends into actionable strategies for your brand or organization.
Build trust and visibility in an era defined by AI-driven media and fragmented attention.
Reframe your message for a post-social communications landscape.
Identify earned-first content opportunities that influence both audiences and algorithms.
Prioritize where to invest your limited time, energy, and communications budget in 2026.
Inside the Session:
What to Expect
Welcome & Context
A quick overview of what’s changed in the last quarter and why it matters.
The Trends in Action
We’ll unpack the 10 trends from The Shift with real client and campaign examples.
From Insight to Implementation
Frameworks to map the trends directly onto your 2026 strategy.
Live Q&A with Elle’s President, Silvie Snow-Thomas
Bring your real-world questions, from brand storytelling to AI visibility, and get personalized guidance.
This session is
designed for:
Communications leaders and PR professionals navigating a shifting media landscape.
Founders and marketing leads at brands and organizations aiming to modernize their strategies.
Nonprofit and purpose-driven teams ready to amplify their impact with relevance and focus.
Whether you manage internal communications, agency partnerships, or brand storytelling, you’ll leave with clarity and direction for 2026.
“Elle has such a sharp understanding of how communication actually works today, from influencers to cultural moments to message design. Their presentation reframed how we think about reaching audiences in the modern era. It was one of the most insightful sessions our team has had.”
— Greg Propper,
Partner at Bully Pulpit International
"This is inspired, and so necessary for our industry, our community, and partners to understand."
— Founder of Purpose Collaborative
"There is SO much good information in here for us to digest, think about how it connects to our work and strategy right now."
— Former VP of Talent & Culture,
National Domestic Workers Alliance
The Shift Workshop
Live on Zoom | Tuesday, November 19
10:00 AM – 11:00 AM PT (60 minutes)
$97 per attendee
Seats are limited to maintain an interactive experience.
After checkout, you’ll receive:
A confirmation email with your Zoom link
An Add to Calendar button
A reminder email 24 hours before we go live
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60 minutes total, including time for live Q&A.
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All registrants will receive a full workshop replay link within 24 hours.
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The workshop is hosted by Silvie Snow-Thomas, the 10-year President of Elle Communications, drawing from cross-industry insights and campaigns.
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If you’re unable to attend and request a refund by November 17, we’ll happily process it. After that date, you’ll receive access to the full replay instead.
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No — but you’ll get even more out of the workshop if you download and skim it beforehand. [Download the Report →]
Reserve Your Spot for
The Shift Workshop — $97
60 minutes. 10 trends. One clear strategy for 2026.